(Reuters) – While
many healthcare startups are hoping the new healthcare law going into
effect next year will help drive more business their way, dental network
Brighter believes being left out of the law will help it more.
Dental services for adults are
not part of the Affordable Care Act, which Brighter founder and chief
executive Jake Winebaum believes could encourage more businesses to drop
their existing dental-care coverage. That could help Brighter win
customers, he says.
launches its new service on Monday in Los Angeles, connects its
customers with dentists with whom it has negotiated discounted rates.
The rates would be similar to the ones a dental insurance company might
negotiate. Unlike with dental insurance plans, Brighter customers do not
have to pay premiums or submit paperwork.